As an AI language model, ChatGPT has become increasingly popular for its ability to generate text quickly and accurately and has been used to assist with a wide range of tasks, from writing essays to creating social media posts. However, while ChatGPT can be a powerful tool for developing corporate content, it has its limitations.
From emotional intelligence to a lack of innovation, there are many reasons that ChatGPT—and AI in general—can’t fully replace the work and effort put out by humans. Here, we’ll look at the three largest limitations that ChatGPT has, and what an ideal situation looks like for the workplace in the future.
Limit 1: Its Language is Limited
Ask anyone who has been on ChatGPT, and they’ll remark on how incredible the language and chat ability of the program is. However, one of the largest limitations of ChatGPT is its inability to understand the nuances of language. While it can generate text that is grammatically correct and semantically accurate, it cannot always capture the tone or context of a message.
In addition, ChatGPT lacks the ability to understand cultural and social contexts, and so while it can generate text that is grammatically correct and semantically accurate, it cannot always capture the nuances of different languages, dialects, or cultural references. Unfortunately, in the corporate world, this can often lead to misunderstandings and miscommunications, particularly when communicating with a global audience.
Limit 2: It Lacks Human Qualities
In many of your day-to-day interactions, one of the things you’ll likely do without even thinking is read the person across from you. You’ll notice their facial expressions and body language, and be able (hopefully) to know when to change the tone of your voice or how you are discussing something, based on the physical and emotional feedback that you’re picking up on. However, this is one of the biggest gaps between humans and AI.
ChatGPT lacks the ability to understand the emotional and psychological factors that influence human decision-making. While it can analyze data and make predictions based on patterns, it cannot understand the emotional needs and desires of the audience. It can’t read the room and adapt on the fly, and it can’t react to expressions or body language with a shift in tone or language, or information.
Of course, this is particularly important when it comes to marketing and advertising, where the goal is to create a connection with the audience and persuade them to take action—ChatGPT just doesn’t have the capacity or emotional intelligence to be able to read and adapt the way that humans do.
Limit 3: It Relies on Existing Information
Finally, another significant limitation of ChatGPT is its reliance on existing data. While it can analyze large amounts of data and identify patterns, it cannot generate new insights or ideas on its own, making it unproductive in industries where innovation and creativity are valued, such as technology and design.
Moreover, because it relies heavily on the quality of the underlying data, many companies must invest considerable time and money into ensuring the accuracy and comprehensiveness of their databases if they hope to get useful results from them. In other words, if the input data is lacking, the output won’t be very helpful either.
The Ideal: Building a ChatGPT/Human Powerhouse
Despite these limitations, ChatGPT can still be a valuable tool for developing corporate content and streamlining efforts and efficiencies in growing teams. It can help with the mechanics of writing, such as grammar, punctuation, and syntax. It can also assist with research, by analyzing large amounts of data and identifying patterns.
Let’s look at developing a sales pitch, as an example. While ChatGPT can absolutely help you write a pitch—and is sure to incorporate data and information that makes it powerful—it cannot help you, as the salesperson, perfect it. That’s because the success of that pitch relies not just on the words used, but also on understanding the audience, identifying the key message that needs to be shared, and crafting a compelling narrative. So while ChatGPT can help with the mechanics of writing, it cannot provide the creativity and intuition required to develop an effective pitch. Nor can it read the customer and help identify when to pivot a conversation or how to creatively address a particular program they are having with a new solution.
In short, there are still many elements that we as humans must bring to the table.
To truly excel in everything from developing corporate content to building out new programs, we should look at how we combine the power of ChatGPT with human intuition and creativity. This may mean using ChatGPT (or broader AI) as a tool to generate ideas and inspiration, but then taking the time to refine and perfect the message.
For example, if you are using ChatGPT to write a pitch, you might start by using it to generate a rough draft of the message. You can then refine the message by considering the audience, identifying the key message, crafting a compelling narrative, tweaking the language to make it more persuasive, or incorporating data and statistics to support your argument. Then, you can use AI-enabled tech like Bongo’s Auto Analysis to record the pitch practice, automatically assess it and offer personalized feedback.
Ultimately, the next step for many companies will require a combination of technology and human insight. While ChatGPT can be a powerful tool, it cannot replace the creativity, intuition, and emotional intelligence of humans that is required to develop a truly effective message. So, by combining the power of technology with human insight and creativity, businesses can not only create something that is both compelling and effective, but can also streamline their efforts and allow them to leverage the full power of humanity.
Want to know more about how Bongo’s many tools and AI-enabled platform can help you get the best of both worlds? If you’d like to know more, visit bongolearn.com or schedule a demo to see how technology can help with the human element.
